20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
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As 2024 comes to a close, the event industry has many reasons to look forward with cautious optimism. To share a little positivity, we asked event professionals from around the globe to share their biggest hopes for the new year. Their responses touched on a range of topics—from the ethical use of AI and the importance of human connection to the need for more sustainable event practices and deeper, more meaningful audience engagement.
Louisa O’Connor, managing director, Seen Presents, London:
"As we end a year of mixed investment from clients in live experiences, my hopes for 2025 are that they are given the focus and investment they deserve. Nothing makes you feel like a live experience. The tactile and tangible environments they produce—touch, smell, sound—allow you to create much longer-lasting memories with your audiences. With current stats showing only 29% of brands are harnessing live events in their marketing strategies, I hope brands continue to get braver and embrace live events so that genuine human emotion remains at the center of our industry."