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As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape. 

This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash. 

Abbie Winterford Abbie Winterford

How Does Production Make an Immersive Experience Believable?

We interviewed David Quigley, one of our Senior Production Managers, about what it takes to make an immersive experience feel genuinely believable. David brings more than a decade of experience across the experiential industry and, since joining Seen Presents, has worked on projects for clients including Pinterest and Red Bull. 

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Abbie Winterford Abbie Winterford

What Happens After the Experiential Boom?

Experiential has finally got the attention it deserves. So what happens next?

As experiential continues to command bigger budgets, greater cultural relevance and more attention than ever before, a new question emerges: what will set the next generation of brand experiences apart? We’ve explored this topic in our first article for The Subthread.

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Abbie Winterford Abbie Winterford

BizBash Fresh Faces 2026: 15 Up-and-Coming Event Professionals You Need to Know Now

We're proud to share that our Project Coordinator, Thai McCabe, has been named one of BizBash's 2026 Fresh Faces.

The annual list celebrates 15 emerging professionals making their mark on the events industry – recognising those bringing fresh thinking, bold ideas and unforgettable experiences to audiences around the world.

At just 19 years old and less than a year into her journey at Seen Presents, Thai has already made an incredible impact, delivering global projects across the UK, Europe and the US with creativity, confidence and maturity beyond her years.

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Abbie Winterford Abbie Winterford

What We Saw at Cannes Lions 2026

While delivering our fourth consecutive Cannes Lions activation for Netflix and The New York Times' biggest presence at the festival to date, our team spent the week exploring the experiences that cut through the noise. 

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Abbie Winterford Abbie Winterford

How to get your first design job.

Our Associate Creative Director Emily Lyddon has been featured in Creative Bloq, alongside Nicola Ryan, Nu Goteh, Rhonnie Bailey and Daniel Cox, sharing her advice on how junior creatives can land their first design role and what she typically looks for when hiring at the agency.

For Emily, it's often the passion projects that stand out most, giving a glimpse into the interests, curiosity and personality behind the portfolio.

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Abbie Winterford Abbie Winterford

Industry Innovators 2026: 10 Experiential Trailblazers Reshaping the Landscape of Brand Experiences

We’re excited to share that our Managing Director Louisa O'Connor has been named in BizBash’s Industry Innovators 2026 list. She joins nine other experiential experts, including Allison Barrie Rand at Walmart and Elizabeth Craighead at Live Nation Entertainment - all helping shape the future of experiential at a time when the industry is increasingly shifting back towards connection, presence, and experiences people genuinely want to be part of.

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Abbie Winterford Abbie Winterford

The 70%: Alex Smith

The weekly feature celebrates the women shaping the events industry, spotlighting perspectives from across leadership, operations and live experience.

Our Head of Operations, Alex Smith, shares her perspective on leadership, operational growth and the realities of navigating the events industry as a working mother.

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Abbie Winterford Abbie Winterford

Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden.

Our first-ever activation with Peroni Nastro Azzurro has just been featured in Campaign UK.

Il Fresco di Peroni is a Renaissance-inspired installation - part artwork, part optical illusion, part bar - built around the Italian tradition of aperitivo.

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Abbie Winterford Abbie Winterford

What can the ad industry learn from psychologists?

After WPP introduced a psychologist to help boost agency morale, Campaign UK asked agency leaders what the advertising industry can learn from behavioural science.

While psychology can unlock huge potential in certain environments, our Managing Director Louisa O'Connor shared her perspective on how well that approach translates into the pace and complexity of agency life, especially within the events industry.

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Abbie Winterford Abbie Winterford

Agency founders’ starter pack: who should you hire first?

Our Managing Director Louisa O'Connor has been featured in The Drum, sharing her take on one of the biggest early decisions for agency founders -who to hire first.

After building a team focused on delivery, she later invested in a four-person marketing team with one goal: to make Seen Presents known (That’s us… hi 👋).

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Abbie Winterford Abbie Winterford

Seen Presents bolsters Senior Leadership Team with appointment of Alex Smith as Head of Operations

We’re excited to share that Alex Smith has joined Seen Presents as our new Head of Operations.

With experience spanning live events, brand experience and large-scale production, Alex joins us at a point of continued growth for the agency, bringing a strong operational mindset and a people-first approach to how teams work and deliver to an exceptional level.

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Abbie Winterford Abbie Winterford

What actually turned heads at SXSW

SXSW is renowned for its experiential presence, but did it live up to the hype this year?

We had (cowboy) boots on the ground this year, and our MD Louisa is back sharing the brands that got it right, and what fell short. The ones that broke through the noise and the ones that became it.

Missed it? We’ve got you.

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Abbie Winterford Abbie Winterford

The Intention Behind Effortless

Your brand experience hinges on the moments most overlook. Emily Lyddon-Towl, one of our Associate Creative Directors, explores just how fragile a guest journey can become when small elements are ignored or taken for granted – showing why it all starts with the audience.

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Abbie Winterford Abbie Winterford

#EventProf of the week: Bethan Lowe, Seen Presents

Our Senior Project Manager Bethan Lowe has been featured as #EventProf of the Week in StandOut Magazine.

A well-deserved spotlight on the people behind the projects and their journey into the industry.

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Abbie Winterford Abbie Winterford

Perspectives Podcast with Katie Kempner

Ahead of Advertising Week, our Managing Director Louisa O'Connor joined content partner Katie Kempner on the US-based Perspectives podcast, to talk about the journey behind Seen Presents.

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