As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
Elevate Mentoring on why the most powerful experiences happen offline
‘In a world where audiences are exhausted by digital noise, real-world experiences offer a sense of presence, tactility and depth’.
Off the back of their recent ‘Inspiration Session’ with Elevate Mentoring, on why the most powerful experiences happen offline, our Managing Director, Louisa O'Connor, featured on a Conference News blog- alongside Lisa James from The Wentworth Collective Ltd.
As people are craving genuine connection, brands are recognising the long-term value of experiential investments in building authentic, long-lasting consumer relationships.
OK Boomer, What’s Next? Rethinking Generational Marketing Myths
‘How preposterous would it be to think that all 2 billion Gen Z worldwide think and act the same?’
In an article for LBBonline - Little Black Book, industry leaders consider whether generational groupings, like Boomers, Millennials and Gen Z are a true reflection of societal segmentation or whether groupings based on fandoms, identities, life stages and microcultures would be more logical.
Our Senior Creative Strategist, Jay Davis, shares his thoughts
The Neon Lounge
Louisa's episode explores the highs and lows of the pitching process, tips for managing a successful team, and growing a business from scratch.
Future is Female Podcast
Recorded live from Advertising Week Europe, this episode features Louisa O’Connor, Managing Director of Seen Presents, in a candid, high-energy conversation about building a brand from the ground up in a male-dominated industry.
Experiential Marketing for B2B: Building Brand Loyalty & Driving ROI with Louisa O'Connor
In this episode of Marketing in the Madness, host Katie Street sits down with Louisa O'Connor, Managing Director of Seen Presents, to explore the powerful role of experiential marketing in creating unforgettable brand experiences that foster emotional connections and long-term brand loyalty.
Resonance = Relevance. Why Experiential is The Key to Unlocking Culture for Brands
This episode of Event Industry News Podcast benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.
Legends N Leaders Podcast
In a recent episode, Louisa discussed her inspirational career journey, her aspirations for the future, and how she transformed Seen Presents into one of the fastest growing brand experience agencies in the UK.
Meet the agency behind the event: Seen Presents, Big Football Day
In an interview with Conference News, our Associate Project Director Jamie Ryan uncover all the details, the biggest challenges, and the impact of delivering this game-changing event for young women across the country.
Out of the shadows, into the spotlight: The rise of experiential impact
In a recent article for Marketing Beat, our Senior Creative Strategist, Jay Davis, breaks down how immersive brand experiences, once seen as fringe or ‘nice-to-have’, are fast becoming the moments people show up for, talk about, and share.
The Brand Lessons We Learned at MAD//Fest 2025
Our team were front and centre at MAD//Fest 2025, soaking up the latest marketing insights from some of the biggest brands and creative leaders in the industry. Read more for the key takeaways we believe can help digital campaigns and IRL activations break through the noise.
2025 Cannes Lions: What did we see?
While on site delivering our third consecutive rooftop takeover for Netflix, our team explored how leading tech brands made their mark at the annual festival of creativity, making the intangible, tangible.
Through the Eye of the Needle: Why Creators Hold the Key to Culture at Cannes Lions 2025
Jay Davis, our Senior Creative Strategist, shares his take on how Cannes Lions 2025 marks a cultural inflection point for brands navigating the creator era.
The 70%: Yasmine Perez
As a leading woman in the industry, our Global Projects and Production Director, Yasmine Perez recently featured in Conference News’ The 70% series.
Meet the event agencies behind the brand activations
Our work with Red Consultancy on McDonald's Best Burger Sensoriummm and TikTok LIVE Fest has been recognised as some of the most talked about brand activations from the last year.
How Adland Can Do More to Support Parents and Parents-to-Be
Our HR Director, Lisa Bent, recently shared initiatives supporting working parents across our agency and the Captivate group in a feature for LBB Online, alongside other industry leaders championing a more inclusive, family-friendly workplace.
How fan-first strategies can enable brands to harness the power of fandom
Off the back of our insights event at Outernet London last week, our Managing Director, Louisa O'Connor spotlighted the key cultural shifts reshaping consumer behaviour and revealed our playbook for building real, authentic connections in an article for Marketing Beat.
What’s the secret to winning a pitch?
Our Managing Director, Louisa O'Connor shared her top tips on how best to navigate pitching stages, in an article for The Drum.
Why are brand experiences bucking the trend of declining marketing budgets?
The Campaign Podcast: Seen Presents joins to discuss brand experiences in 2025
Campaign Experience Awards winners 2025: Creative Experience Agency (Small)
We are beyond ecstatic to share, we’ve been crowned Small Creative Experience Agency of the Year at the Campaign Experience Awards 2025.
Advertising Week Europe: Our key Takeaways!
While Advertising Week Europe is known for its focus on traditional advertising, we, as a brand experience agency, walked away with key insights that speak to the future of authentic connection and impactful engagement. Read here for our key takeaways from the week.