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As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape. 

This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash. 

Abbie Winterford Abbie Winterford

Elevate Mentoring on why the most powerful experiences happen offline

‘In a world where audiences are exhausted by digital noise, real-world experiences offer a sense of presence, tactility and depth’.

Off the back of their recent ‘Inspiration Session’ with Elevate Mentoring, on why the most powerful experiences happen offline, our Managing Director, Louisa O'Connor, featured on a Conference News blog- alongside Lisa James from The Wentworth Collective Ltd.

As people are craving genuine connection, brands are recognising the long-term value of experiential investments in building authentic, long-lasting consumer relationships.

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Abbie Winterford Abbie Winterford

OK Boomer, What’s Next? Rethinking Generational Marketing Myths

‘How preposterous would it be to think that all 2 billion Gen Z worldwide think and act the same?’

In an article for LBBonline - Little Black Book, industry leaders consider whether generational groupings, like Boomers, Millennials and Gen Z are a true reflection of societal segmentation or whether groupings based on fandoms, identities, life stages and microcultures would be more logical.

Our Senior Creative Strategist, Jay Davis, shares his thoughts

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Abbie Winterford Abbie Winterford

The Neon Lounge

Louisa's episode explores the highs and lows of the pitching process, tips for managing a successful team, and growing a business from scratch.

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Abbie Winterford Abbie Winterford

Future is Female Podcast

Recorded live from Advertising Week Europe, this episode features Louisa O’Connor, Managing Director of Seen Presents, in a candid, high-energy conversation about building a brand from the ground up in a male-dominated industry.

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Abbie Winterford Abbie Winterford

Legends N Leaders Podcast

In a recent episode, Louisa discussed her inspirational career journey, her aspirations for the future, and how she transformed Seen Presents into one of the fastest growing brand experience agencies in the UK.

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Abbie Winterford Abbie Winterford

The Brand Lessons We Learned at MAD//Fest 2025

Our team were front and centre at MAD//Fest 2025, soaking up the latest marketing insights from some of the biggest brands and creative leaders in the industry. Read more for the key takeaways we believe can help digital campaigns and IRL activations break through the noise.

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Abbie Winterford Abbie Winterford

2025 Cannes Lions: What did we see? 

While on site delivering our third consecutive rooftop takeover for Netflix, our team explored how leading tech brands made their mark at the annual festival of creativity, making the intangible, tangible. 

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Abbie Winterford Abbie Winterford

The 70%: Yasmine Perez

As a leading woman in the industry, our Global Projects and Production Director, Yasmine Perez recently featured in Conference News’ The 70% series.

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Abbie Winterford Abbie Winterford

How Adland Can Do More to Support Parents and Parents-to-Be

Our HR Director, Lisa Bent, recently shared initiatives supporting working parents across our agency and the Captivate group in a feature for LBB Online, alongside other industry leaders championing a more inclusive, family-friendly workplace. 

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Abbie Winterford Abbie Winterford

Advertising Week Europe: Our key Takeaways! 

While Advertising Week Europe is known for its focus on traditional advertising, we, as a brand experience agency, walked away with key insights that speak to the future of authentic connection and impactful engagement. Read here for our key takeaways from the week.

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