CES 2026: See How Brands Grabbed Attention with Cool Booths—and Calm Spaces
LAS VEGAS—The Consumer Technology Association's CES 2026, which was held Jan. 6–9, welcomed more than 148,000 attendees, including more than 55,000 international attendees and some 6,900 media members.
More than 4,100 exhibitors—such as big-name brands like Lenovo, Netflix, and PayPal and some 1,200 startups—were stretched across 2.6 million net square feet of exhibit space throughout the Las Vegas Convention Center and surrounding venues such as Aria and The Cosmopolitan. Programming featured more than 400 conference sessions with over 1,300 speakers, covering topics like AI, robotics, accessibility technology, health, and more.
For its third year at CES—and its first time partnering with experiential agency Seen Presents at the trade show—Netflix unveiled a multilayered brand environment designed to demonstrate how the streaming service allows advertisers to harness viewer attention and drive business impact
For the second year in a row, United Talent Agency (UTA) and MediaLink partnered with experiential partner Seen Presents to deliver a series of branded spaces that supported executive meetings, curated programming, and closed-door roundtable conversations.
The Weather Company unveiled its first fully bespoke brand experience, partnering with experiential agency Seen Presents, to transform complex weather data into an immersive, sensory-led environment at Aria. Designed around weather-driven consumer behavior, the experience demonstrated how real-time conditions influence purchasing decisions—and how brands can respond with relevance and precision.