How much of an agency’s revenue should come from new business?

This week’s edition of Agency Advice puts one of the oldest agency growth questions to top figures in the industry: what’s the healthiest balance of new versus retained business?

Natasha Broady, client services director, Seen Presents: “Our incumbent clients are incredibly important to us; delivering great work that leads to repeat business is critical. My role is to ensure our clients are consistently happy. Staying close to their feedback is fundamental – we’re only as good as our last job. We all know what goes into acquiring new business. As a young agency, our main focus is to nurture existing relationships, maintaining a 70/30 balance of incumbent growth to new business. We know that if we deliver project excellence, consistent processes and high-quality execution, our clients will choose to partner with us time and time again. That said, new business is essential to our long-term growth – driving innovation and ensuring a healthy pipeline. Next year, our focus will be growing our client roster within the tech and entertainment sectors, to help drive continued success.”

Read the full article here.