Long Live the Experience Era

Only 29% of brands are currently harnessing live experiences within their marketing strategies. In today’s hyper-connected world—where audiences crave authenticity, interaction, and community—this statistic is striking. As consumers increasingly reject one-way messaging in favour of brands that show up in real, tangible ways, the question stands: why is experiential marketing still being underestimated?

In a fiercely competitive landscape, delivering traditional brand comms alone no longer cuts through. People want more than just a message—they want to be part of something. Experiential marketing creates the space for that to happen. From intimate activations to large-scale live events, it invites audiences to connect, feel, share, and remember—building emotional equity that lives far beyond the moment.

At our recent insights event, we unpacked the unmatched power of brand experiences in cultivating cultural relevance, fostering loyalty, and sparking conversation. We explored how early integration of experiential into your marketing strategy doesn’t just enhance performance metrics—it redefines your relationship with your audience and shifts perception in powerful, lasting ways.

Whether you’re looking to amplify a campaign, launch a product, or build long-term brand affinity, experiential offers the kind of depth, authenticity, and human connection that today’s consumers expect. And with only a fraction of brands tapping into that potential, the opportunity for first-movers is huge.

Scroll down for the key takeaways from the event—and why we believe the future of marketing is live.