Meet the agency behind the event: Seen Presents, Big Football Day
In this series, Agency Correspondent Heather Nicholls takes you behind the scenes of the most compelling brand activations and events, uncovering the creative minds and strategic agencies driving them.
In the fourth edition we meet, brand experience agency, Seen Presents, the agency behind Big Football Day.
Big Football Day is a grassroots football celebration delivered across England by The FA and supported by The National Lottery.
The brief: To celebrate EURO 2025 this summer and to encourage participation, the National Lottery partnered with ITV to create a unique experience for young female footballers from seven different teams across the country, on the iconic Coronation Street set (fondly known as the Cobbles), the day before the England v Wales game on the 13th of July.
The event aimed to reflect The National Lottery’s long-standing support for women’s football development across the UK whilst shining a light on the Big Football Day initiative. As a trusted partner of ITV, Seen Presents were tasked to deliver the full end-to-end production of the experience, from initial concept development and creative planning, through to seamless on-site execution.