The Campaign Podcast - Why are brand experiences bucking the decline in marketing budgets trend?
The recent IPA Bellwether Report revealed that, despite Q1 marketing budgets declining for the first time in 4 years, events and brand experiences are still seeing over 5% budget growth.
Our Managing Director, Louisa O'Connor, sat down with Charlotte Rawlings and Lucy Shelley from Campaign UK to discuss how the brand experience industry has evolved over the past year, the impact of social media and tech on immersive experiences, and why brand experiences are defying the downward trend in marketing spend.