Netflix Cannes Lions
Challenge
To establish a creative strategy for Netflix’s debut brand presence at Cannes Lions 2023, which reflected their values as well as their business and commercial goals.
Solution
A first-time presence at Cannes Lions is a delicate balance between showing up with gravitas and creating a space that is purposeful, measured and considered to ensure ROI.
The creative strategy for the space was inspired by the Netflix streams which formed the basis for the vertical slatted wood structures and were represented in the central space through the fluttering fabric canopy which also brought movement to the space.
Netflix show titles including Squid Game and Emily in Paris, took centre stage in the space to highlight the impact the entertainment platform has on cultural trends and to create engaging content to help drive brand engagement. We created a playful Eye Scream Shop to highlight the Wednesday title, as well as an 80’s themed space in homage to Stranger Things, where guests could while away the hours on a pinball machine or test their scare levels using the AR Demogorgon experience (created in collaboration with Rodeo FX).
