The New York Times
Challenge
To introduce The New York Times Advertising offering to a new audience, creating an experience that felt authentic to the brand while connecting advertisers through editorial-led storytelling.
Solution
We brought ‘The Early Edition’, a networking breakfast inspired by a New York morning, to London for the first time.
Hosted at 180 The Strand, the space was transformed into a gallery-style environment drawing on the architecture of The New York Times’ iconic New York headquarters. Industrial finishes, perforated metal detailing and clean, editorial styling set the scene.
Alongside insightful presentations and bespoke content showcasing The Times' diverse advertising portfolio, a bespoke live Wordle station encouraged guests to take part in head-to-head gameplay, turning one of their most beloved features into an interactive moment of connection.
