Meet the event agencies behind the brand activations
Brand experiences are becoming more immersive, shareable and culturally relevant than ever.
Behind the scenes? A fleet of bold, inventive agencies crafting moments that make headlines and light up social feeds. Here’s some of the agencies behind the events.
Tik Tok LIVE Fest
Agency: Seen Presents
TikTok LIVE Fest celebrated the platform’s top 650 creators with four immersive events in one week across three London venues. Every detail, from logistics to production, was managed via a custom multilingual platform powered by RFID wristbands for seamless access, transport and interactivity.
The experience blended physical and digital worlds, with activations tailored for LIVE creators, including a boxing-themed LIVE battle, ASMR booths and an RFID-linked 48-screen globe. The pinnacle event, the Global Awards Ceremony, was live-streamed on TikTok’s main channel, hosted by Jason Derulo and featuring performances by TikTok stars and Zara Larsson, drawing over 3.5 million viewers.