The 70%: Yasmine Perez

In our seventh edition of the 70%, we speak to Yasmine Perez, global project and production director at Seen Presents.

How many years have you been in the events industry? 

I’ve been in the events game for over 16 years, but really, I’ve been planning parties since my teen years – it’s always been my thing. Funnily enough, I didn’t realise it could be a career until I went to university. I was doing childhood studies, more out of necessity after A-levels, just trying to figure it all out like most people do. 

How do you balance professional growth with personal commitments, and do you think the industry is evolving in terms of work-life balance? 

Balancing professional growth with personal life is still a work in progress for me. Events isn’t a 9 to 5 – it’s all hours, all energy, and often all-consuming. There have been times where personal commitments have definitely taken a backseat, and I’m still learning how to set better boundaries. That said, I’ve become more intentional about protecting my time, and I’m lucky that Seen Presents consciously embeds flexible working policies and early finishes to try and support the team where possible. The industry is slowly catching up in terms of work-life balance, but there’s still a very long way to go.