As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
Seen Presents hires Emily Lyddon-Towl and Lucy Ducker as ACDs
We’re proud to officially welcome Emily Lyddon and Lucy Ducker to the team as Associate Creative Directors!
An Interview with Seen Present’s Marketing Manager, Sarah Showler
Our talented Marketing Manager, Sarah Showler has been featured in Because of Marketing! In this exciting feature, Sarah details how she got into the marketing industry, tips on measuring the success of brand experience and the evolving role of brand experience in marketing strategies.
Trend Inflation and Cultural Suffocation: Can Brands Jump on Trends Without Squashing Them?
Our Senior Strategist, Jay Davis explores ‘trend inflation’, details how it’s leading to cultural suffocation and poses three critical questions brands should be asking themselves before hopping onto the next trend bandwagon
Is Gen Z Now Old News?
Our Copywriter, Salomé Tucker shared her thoughts about the recent shifts in the evolving marketing industry for MAD//Fest’s, latest Female Leaders’ Club article.
Beige 2 Brilliant: Bringing creativity back to your B2B event marketing?
Our Senior Creative Strategist, Jay Davis shakes things up with a bold case for ditching the drab and embracing the same creative flair that B2C audiences get by default, regardless of budget size.
How the Evolution of Music Marketing can Enrich your Strategic Thinking
Our Senior Creative Strategist, Jay Davis, dives into the three core challenges rippling through the music industry that every marketer can learn from, and how best to overcome them.
Behind the Wheel: Seen Presents on Launching Volvo EX30 with Experiential Marketing
Our Design Director, Chris Blaydes was featured in Little Black Book’s latest feature of ‘Behind the Work’, talking all things Automotive.
Is the Don Draper look dead? How adland dresses for business success today
Our Managing Director, Louisa O'Connor shared her thoughts on why traditional dress codes are becoming a thing of the past, in an article for The Drum.
Experiential enters the AI era
We’ve rounded up some of the best-in-class activations from this year, where brands took their IRL experiences to the next level with a sprinkle of AI magic.
Revolutionizing Brand Experience: Will AI create new value or destroy the human fabric of brand experience
Our Senior Creative Strategist, Jay Davis, delves into AI’s ever-growing role in our industry.
The Fascinating Early Jobs of 12 Event Professionals
Our MD, Louisa talks about her professional origin story alongside industry professionals. We learn how they started in the most unexpected places.
Can brands engage Gen Alpha girls to prevent them from quitting sport for good?
Jay, our senior strategist speaks on how this year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.
With the WFH battle still raging, how are agencies finding the right balance?
Our managing director, Louisa, speaks on the problems and advantages of WFH and getting the right balance.
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Seen Presents has been recognised for bringing Netflix’s most iconic shows to life at Cannes Lions 2024! From interactive experiences like the “Squid Game” challenge to the immersive rooftop takeover.
Long Live the Experience Era
Missed our insight event? read here to see our key takeaways.
2024 Cannes Lions: What did we see?
Whilst on site delivering our very own activation for Netflix, our team took some time out to see how some of the most renowned tech brands turned up at the festival this year.
The True Cost of Experiential Sustainability
Our previous Creative Director, Jonathan Bates shared his opinion on why brands are reluctant to invest in sustainable practices and how we, at Seen Presents, have made a conscious effort to drive event sustainability across our projects.
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Seen Present’s project for Netflix has been spotlighted in Bizbash’s roundup of brands that ‘Stole the Show’ at Cannes Lions, amongst other industry giants!
Is B2B dead?
Our Managing Director, Louisa O'Connor, shared her thoughts on how to revolutionise B2B brand experiences to attract and engage new audiences.
Using Music and Sound Design to Tell Stories and Create Immersive Experiences
Our Design Director, Chris Blaydes delves into the importance of music and sound when designing brand experiences.