Back Market: Bytes for Bites
Challenge
To engage and educate members of the public about Back Market's affordable and sustainable solution to buying tech, over the back-to-school period.
Solution
We partnered with Back Market and Leon’s Bagels to bring their ‘Bytes for Bites’ activation to life in New York, leaning into the city’s culture and love of bagels.
Across two days, attendees helped fight e-waste and food waste by stopping by rebranded bagel hatches in Nolita and Williamsburg – trading in old tech for a bagel freebie.
From bespoke packaging to a limited-edition ‘Second Chance Schmear’ bagel special -made from rescued produce and surplus ingredients - every detail reinforced Back Market’s commitment to giving things a second life and making sustainability deliciously simple.
Our content and broadcast team captured and edited multiple pieces of video content for Back Market’s social channels.
