Gaming on TikTok

Challenge

To evolve a series of highly engaging and interactive B2B events in London and Paris, to help position TikTok as a leading gaming destination within the industry.

Solution

Post an initial tour that took us to Israel, Turkey, South Korea, Germany, Finland, France, and London we designed and implemented an elevated creative strategy which was centered around creating various activation spaces; ‘portal to play’, ‘portal to discover’ and ‘portal to launch’.

Each space was designed to engage, educate and entertain attendees through experiences such as expert-led TikTok presentations and industry panels, Mario Kart-style competitions as well as fun, gamified touchpoints including merch-filled arcade machines and a digital co-creation swag station. 

The post-event surveys show that over 80% of attendees in both locations learned something new.

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