TikTok ForYou Summit
Challenge
To create an engaging B2B experience, showcasing TikTok for Business as a trusted partner for growth.
Solution
For the second year in a row, we worked closely with TikTok to deliver their biggest UK event – ForYou Summit. With over 400 of the industry’s best in attendance, we designed and delivered a joyful and memorable brand experience that brought TikTok’s creative and innovative spirit to life through explorable activations, aiding learning and networking.
Highlights included:
The Cornershop – A room of discovery, a one-stop destination for the hottest trending products on the platform, where guests could scan a barcode to discover different brand success stories.
Mind the Gap – Guests were invited to step inside the TikTok tube carriage inspired by ‘Tube Girl’, and take control of the soundtrack to make joyful content inspired by the viral trend.
Spray Studio – In collaboration with artist AJ Tinsley, we created a personalised swag station inspired by the ForYou Summit art direction, giving every guest the chance to make their own memento of the experience.
The summit created a vibrant and inspiring expression of TikTok for Business’s potential, positioning the platform as a trustworthy partner with which to achieve business success in 2024 and beyond.
