H&M Mugler
Challenge
To create an exceptional launch experience for the Mugler H&M collection that would engage press and influencers to generate content around the collection.
Solution
For this extraordinary launch, we hired the exquisite Nomad Hotel in London which perfectly complemented the Mugler H&M collection. We invited guests to step into a world of chrome, mesh and pure fashion enchantment as we staged the space with metallic allure and ethereal floral arrangements, to match the luxurious aesthetic of the collection.
Guests were treated to a captivating live performance from music phenomenon, BEKA, as well as a futuristic photo opportunity using a mechanical arm, which captured the smoothest of shots of our star-studded guestlist and the new collection, with a simple click of a button.
