monzo University
Challenge
To curate an intimate Freshers' Week experience for Monzo, sponsored by TikTok, inviting select student content creators to engage with the brand’s services and explore financial literacy.
Solution
We transformed Protein Studios in Shoreditch into Monzo University, a student union- inspired experience for 40 guests. Personalised touches, games and photo opportunities made content creation feel like a natural part of the guest journey.
From bespoke university-style posters and building branding to Monzo University uniforms for BAs and signage, the space was dressed for the start of student life. A bar serving coffees and smoothies created a social hub, while ‘The Money Library’ doubled as a dedicated content capture environment and a place for creators to pick up The Book of Money, Monzo’s own guide to building financial skills and confidence.
From specially recorded student radio announcements and bespoke branded games to the ‘Class of Monzo’ activation, where guests personalised caps and posed for graduation photos, every touchpoint was crafted to encourage guests to get involved.
