Pinterest Pinvision
Challenge
To curate an engaging, insight-driven event in London to showcase Pinterest’s full-funnel offering to ad buyers, elevating its role in media planning.
Solution
We transformed the distinctive, graffiti-lined Leake Street Arches into a premium burgundy and chrome hub, creating an inspiring space for networking, welcoming 350 guests.
Working within a raw, industrial venue, the focus was on carefully softening and shaping the space. Through high-quality draping, large-scale branding, considered styling and a strong lighting design, the environment was transformed into a setting that felt warm, comfortable and distinctly Pinterest. Working in close collaboration with Pinterest's in-house creative team, House of Creative, we brought the brand to life through thoughtful design, strategic messaging and cohesive storytelling, ensuring every touchpoint reinforced Pinterest's advertising proposition.
The event opened with a dynamic 75-minute live show on the main stage, with guest speakers including notable brands. This was followed by a panel featuring Pinterest and brands, adding a new dimension to the conversation.
In between sessions, guests could experience Pinterest’s advertising possibilities first-hand – from dedicated Pin Cafes strategically placed around the venue, to our “Discover Yourself” activation, where guests selected style-reading cards to reveal personal insights and in turn, received a matching leather phone wallet.
The day closed with two concurrent breakout sessions. These sessions delivered actionable, tactical content beyond the main stage, cementing takeaways on Pinterest’s advertising proposition.
Alongside delivering the main event, our content team collaborated with Pinterest and its partners Dove and Samsung to create video assets highlighting their success stories, which premiered at the event and was adapted post-event to be shared across social channels.
