TikTok Creator & Ad Awards UK & Ireland
Challenge
To deliver a large-scale awards show, broadcast live on TikTok, that celebrated the very best UK and Irish TikTok talent, while giving brand partners meaningful ways to show up at the event.
Solution
We transformed Magazine London, creating a high-energy night where talent and brands truly took the spotlight.
Bringing together over 700 guests, including creators, artists, and 35 media titles, we delivered a fully immersive playground, using every corner of the venue to spotlight the event’s partners.
Activations, included:
- Sky’s LED photo tunnel, complete with a chrome backdrop, popcorn station and branded giveaways
- Electric car brand BYD showcased their Dolphin Surfer model, featuring a charging demo and surfboard photo moment
- Pepsi’s mezzanine lounge with cocktail bar, photobooth and claw grabber filled with swag
- e.l.f.’s dedicated TikTok LIVE hub, where beauty ambassadors livestreamed from the show, alongside a lipstick racing track and a roaming make-up artist who provided on-the-spot touch-ups for guests-
The show itself was hosted by AJ Odudu, with Nella Rose and Zainab as roaming reporters, and featured standout live performances from Rizzle Kicks, La Belle and Flesh and Bones, surprising and delighting guests throughout the evening.
Alongside the livestream, the event was amplified through national coverage across BBC, Sky and ITV, cementing the awards as a defining moment in the UK and Irish creator calendar.
