Netflix CES
Challenge
To create an immersive multi-space brand environment for Netflix, marking our first CES collaboration with them, showcasing the power of their personalised ad formats for advertisers to drive business impact.
Solution
We created three environments at the ARIA Resort and Casino in Las Vegas, each operating at a different level of exclusivity.
The most public facing of the three welcomed all CES attendees, acting as the primary brand awareness touchpoint. Here, guests were fuelled by series and film-themed doughnuts and renamed smoothies at a SunLife Organics shop takeover, all served in custom Netflix packaging paired with the brand’s iconic marquee.
Tucked behind the shop sat the Easy’s Speakeasy, an invite-only, premium space designed to balance immersive product storytelling with a functional meeting environment. The playful, fan-forward setting encouraged exploration of Netflix’s advertising offering through interactive screens, a secret swag hatch, and an audience-led mixology quiz featuring 27 Netflix show and movie-themed cocktails, all complemented by an ambient live jazz band and tarot card reader offering hints at what’s next on Netflix.
Closing out the trio were private branded meeting suites, providing a space for detailed discussions about Netflix's advertising proposition and partnership opportunities, and featured a branded token dispenser that granted VIPs fast access to the speakeasy.
