TikTok Creator Industry Initiative
Challenge
To design a modular, adaptable experience showcasing how TikTok is the most powerful tool for creating high-quality, professional content – easily repurposed across a series of US events and trade shows.
Solution
We brought TikTok’s creator tools to life with a modular experience kit featuring four dynamic zones, each highlighting TikTok’s competitive edge – used across events including VidCon and Adobe MAX 2025.
The kit was designed with a creator-first approach, ensuring the experience was hands-on, engaging, and left attendees excited to learn more.
Areas included:
Creator Academy Corner - An educational help desk for creators to get platform advice and learn more about TikTok’s long-form content tools.
Content Capture Corner - A mini studio complete with dynamic lighting, soundproofing, and TikTok-branded backdrops to encourage live content creation.
TikTok Shop Corner - A corner shop-style experience showcasing trending TikTok Shop items, complete with a branded scratch card swag giveaway and a daily drop tied to TikTok Shop signups.
For Real, For You Wall - An interactive quiz matching creators with TikTok support programs, plus a myth-busting wall to challenge outdated platform perceptions.
