TikTok Eurovision

Solution

We orchestrated a series of memorable activations in a TikTok takeover across the vibrant city of Liverpool. Each activation was meticulously planned to captivate the public and simultaneously involve the creator community. 

We built three striking busking stages in the heart of the city, giving aspiring artists an opportunity to showcase their extraordinary talents. 

We transformed various iconic sites across Liverpool including converting the Malmaison Hotel into a creator hub and podcast studio and orchestrated a creator dinner at the Liver Building, creating a buzz ahead of the highly anticipated finale.

Lastly, we produced the TikTok x Eurovision Song Contest Legends concert, held in the official Eurovision Village where artists including Conchita Wurst and Charlotte Perrelli graced the stage with their radiant performances.

This fusion of creativity not only celebrated music but also solidified TikTok's sponsorship presence in the city of Liverpool, leaving a lasting impact on audiences and delivering unparalleled results for our client.