‘How preposterous would it be to think that all 2 billion Gen Z worldwide think and act the same?’

In an article for LBBonline - Little Black Book, industry leaders consider whether generational groupings, like Boomers, Millennials and Gen Z are a true reflection of societal segmentation or whether groupings based on fandoms, identities, life stages and microcultures would be more logical.

Our Senior Creative Strategist, Jay Davis, shares his thoughts

Louisa's episode explores the highs and lows of the pitching process, tips for managing a successful team, and growing a business from scratch.

Recorded live from Advertising Week Europe, this episode features Louisa O’Connor, Managing Director of Seen Presents, in a candid, high-energy conversation about building a brand from the ground up in a male-dominated industry.

In this episode of Marketing in the Madness, host Katie Street sits down with Louisa O'Connor, Managing Director of Seen Presents, to explore the powerful role of experiential marketing in creating unforgettable brand experiences that foster emotional connections and long-term brand loyalty.

This episode of Event Industry News Podcast benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.

In a recent episode, Louisa discussed her inspirational career journey, her aspirations for the future, and how she transformed Seen Presents into one of the fastest growing brand experience agencies in the UK.

In an interview with Conference News, our Associate Project Director Jamie Ryan uncover all the details, the biggest challenges, and the impact of delivering this game-changing event for young women across the country.

In a recent article for Marketing Beat, our Senior Creative Strategist, Jay Davis, breaks down how immersive brand experiences, once seen as fringe or ‘nice-to-have’, are fast becoming the moments people show up for, talk about, and share.

Our team were front and centre at MAD//Fest 2025, soaking up the latest marketing insights from some of the biggest brands and creative leaders in the industry. Read more for the key takeaways we believe can help digital campaigns and IRL activations break through the noise.

While on site delivering our third consecutive rooftop takeover for Netflix, our team explored how leading tech brands made their mark at the annual festival of creativity, making the intangible, tangible. 

Jay Davis, our Senior Creative Strategist, shares his take on how Cannes Lions 2025 marks a cultural inflection point for brands navigating the creator era.

As a leading woman in the industry, our Global Projects and Production Director, Yasmine Perez recently featured in Conference News’ The 70% series.

Our work with Red Consultancy on McDonald's Best Burger Sensoriummm and TikTok LIVE Fest has been recognised as some of the most talked about brand activations from the last year.

Our HR Director, Lisa Bent, recently shared initiatives supporting working parents across our agency and the Captivate group in a feature for LBB Online, alongside other industry leaders championing a more inclusive, family-friendly workplace. 

Off the back of our insights event at Outernet London last week, our Managing Director, Louisa O'Connor spotlighted the key cultural shifts reshaping consumer behaviour and revealed our playbook for building real, authentic connections in an article for Marketing Beat.

Our Managing Director, Louisa O'Connor shared her top tips on how best to navigate pitching stages, in an article for The Drum.

The Campaign Podcast: Seen Presents joins to discuss brand experiences in 2025

We are beyond ecstatic to share, we’ve been crowned Small Creative Experience Agency of the Year at the Campaign Experience Awards 2025.

While Advertising Week Europe is known for its focus on traditional advertising, we, as a brand experience agency, walked away with key insights that speak to the future of authentic connection and impactful engagement. Read here for our key takeaways from the week.

As part of Feb’s Seen & Heard, we sat down with our Associate Art Director, Paul-John Titterton, to explore this evolution further.